Bosawas Maps, an initiative of Vapues Tours, is dedicated to the creation of user friendly and up-to-date tourist maps. The Boswas portfolio consists of a series of city maps including Leon, Granada, Chinandega, Masaya, Rio San Juan & Solentiname and La Fortuna & Arenal Volcano. Each edition of each city map promotes a carefully selected local project working in the key areas of environment, social developmment or community based tourism. The production of Bosawas Maps is funded by Vapues Tours and through contributions from advertisers in the local tourism sector, mainly hotels and restaurants. Bosawas maps are available to visitors without charge at distribution points throughout Nicaragua, Central America and at international tourism fairs and roadshows.

Objectives

• Provide a tool for comprehensive destination marketing, updated and reprinted three times a year.
• Involve service providers from the tourism sector in sustainable development of Nicaragua.
• Promotion and marketing of local projects concerned with sustainable development of Nicaragua, protection of its natural environment, safeguarding its cultural heritage (contemporary and historical) and empowerment of its people.
• Fundraising for local projects.

The Tools

• Provide technical information on selected projects in the respective productions of Bosawas Maps.
• Presentation of projects through press releases, e-mail marketing and press conferences.
• Organisation of unique project awareness raising visits, creating an opportunity for the project management to interact, promote, market and follow up on the media exposure and consumer interest. The project visits will be headed by a celebrity Project Ambassador.
• Financial support to chosen projects made up of a percentage of income generated from advertisements in Bosawas Maps and profits raised by the Project Ambassador visits.